For example, the MyFitnessPal nutrition tracking app sees a spike in new. Last week it acknowledged plans to suspend its record $280 million contract to outfit UCLA athletes over 15 years. Under Armour can scale its Connected Fitness apps to meet the demands of 175. Reeling from losses and store shutdowns this year, the company is looking to cut costs. When the pandemic hit, the company already had been struggling for several years with faltering sales in its key North American market and was working through a turnaround. Around the same time it took on MyFitnessPal in 2015, Under Amour also acquired fitness app Endomondo, based in Copenhagen, Denmark, for $85 million. It first ventured into fitness tracking in 2011 with a biometric device called Armour39. The brand has looked to apps that track fitness and diet as a key growth area, both an advertising vehicle and a way to engage customers through digital subscriptions. Last year, the company reported between 40 million to 50 million monthly active Connected Fitness users, making up about 3% of annual revenue. The sports apparel maker acquired San Francisco-based MyFitnessPal for $475 million in 2015, part of a series of purchases of digital fitness apps it hoped would boost its social media presence and help sell workout gear and shoes. “We don’t comment on speculation or market rumors,” the company said in an email Tuesday. The Baltimore-based brand has not confirmed the report, which the website attributed to two people familiar with the matter. Under Armour has enlisted security firms to help with its investigation and is working with law enforcement.Under Armour may be looking to shed MyFitnessPal, its fitness and nutrition app and website, as it scales back during a slowdown made worse by coronavirus-related revenue losses.Ī potential sale of the app was reported Tuesday by The Information, a business technology news website. Now, the Baltimore-based company is grappling with the downside of owning a data-centric business. The idea was to expand upon the company’s roots in athletic apparel and accessories.
Under Armour agreed to buy the software in 2015 as part of a bid to become the world’s biggest tracker of fitness information. The MyFitnessPal mobile app lets people track their calorie intake, diet and exercise routines. In that case, malicious software affected “a small number of systems,” the airplane manufacturer said on Wednesday. Under Armour’s announcement comes a day after Boeing Co.
And the sheer scope of the attack – affecting a user base larger than the population of Japan – would make it one of the most significant breaches on record. Still, user names, e-mail addresses and password data were taken. The data didn’t include payment-card information or government-issued identifiers, including Social Security numbers and driver’s licence numbers.
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